Showing the single result


American made, family owned & operated since 1987 Re-Think It, Inc. was founded by husband and wife team Amy and Craig Shumway with the goal of producing high quality, durable, and sustainable consumer goods.

In 2011, Re-Think It unveiled it’s Re-Play line of infant and toddler dish-ware. Now sold worldwide, the line features affordable, durable, and sustainable children’s tableware in a wide colour palette, manufactured from recycled, FDA approved, food safe plastic.

All Re-Play and Power Puff products are proudly manufactured, assembled, and tested in the USA.

Work Culture
Family values and responsibilities are a leading priority at Re-Think It. The company encourages work-life balance and offers employees flexible schedules to support family time and education. Re-Think It’s founders believe this balance creates the most productive and rewarding work environment where employees’ ideas and input are encouraged and considered in making decisions about the future of the company, both big and small.

Re-Play children’s tableware launched in 2011 and is now sold worldwide across varying platforms and verticals. Manufactured in the USA from recycled, food safe plastic, Re-Play sources material and vibrant color concentrates to meet strict FDA & EU purity standards. All Re-Play products are BPA, BPS, PVC, lead, phthalates, surface coatings -free. As of 2019, Re-Play has saved 40 million milk jugs, our primary source for material, from the landfill.

Re-Play is an American Made operation – all the better for reducing our carbon footprint! Our manufacturing facility is within 150 miles of our packaging and distribution centre. From start to finish a Re-Play product travels only 940 miles before being shipped to valued customers like you! For comparison, most conventional plastic goods made in China travel over 12,000 miles! Choosing Re-Play over our competition helps reduce greenhouse gases and saves energy.